I think personalisation has to start with a one page profile. A
one page profile is a page of information about you and usually has
three sections: an appreciation section about your qualities, what
is important to you and support and help you may need from others.
A one page profile reflects the balance of whats important to and
for someone.
Historically, our health and social care services have
emphasised what is important for people focusing on what it takes
to keep them healthy and safe. Personalisation brings us back into
balance. People are the expert in their own lives and we must know
and pay attention to what matters to people and deliver support in
the context of how people want to live their life. I have been
thinking about what this could look like in schools, work and
healthcare.
For me, a one-page profile is the
foundation stone of personalised services. You cannot deliver
personalisation without knowing what is important to the person and
how they want to be supported. It can start at birth and can
continue to the end of your life. Flo is the youngest person I know
that has a one page profile.
Her one page profile was created when she was just three months
old. The family used it to share with grandparents when they were
babysitting and with the team around Flo, who were providing her
and her family with additional support. The one-page profile was
important in helping Flo settle into nursery, providing information
about who she is, and the support she needs.
W
hat would it be like if one page
profiles were used throughout schools, workplaces and health and
social care? We are starting to see some of this happening in the
UK. Can you imagine having a one page profile for your child at
school? If it had information showing what people valued about your
child; recognising their gifts and talents; and was updated
every year. What if the curriculum reflected what really matters to
your child and every teacher knew exactly the best ways to provide
individual support? At one mainstram primary school this is
starting to happen, and not only does every child have a one page
profile, but the teachers and teaching assistants do as well.
What about work? What if people in your team had the
opportunity to share what they appreciate about you? What if they
knew what really matters to you as an individual and how to support
you to work at your best? What difference could that make to your
work experience? Some national organisations are doing this and are
seeing a reduction in absences as a result.
What could this mean as we move towards personalising health
care? What would it be like if you went into hospital and the first
sheet of your notes was a one page profile? How would your
experience in hospital be different if nurses knew you as a person
and could talk to you about what matters to you? What if you were
asked at admission what would make your hospital stay work well for
you, and what would the best care and support look like from your
perspective? I don't mean being treated with respect and care - we
expect this to happen for everyone, but the very particular things
that are just about you. For example the best ways to share
information with you and the best ways to involve you in
decisions.
You might be thinking, "I don't want everyone to know everything
about me", but of course you'd only share the personal information
that you wanted to. For example, I am really happy for you to
know that I have three teenage daughters and I'm a black belt in
karate; I have a flock of seven hens that lay eggs periodically; I
am a morning person and rarely stay up past 10:30pm and I get so
excited about work that I have problems sleeping; I love single
malts, especially those from Islay, but I am equally obsessed about
black teas as well. But there is information that I would not
want you to know in detail, for example, my family's experience of
cancer, unless that was directly related to the point you were
giving.
What if there was an app for this and you could develop your own
one page profile and share it with whoever you want to?
So does knowing more about me and other people change things? I
think it does. Conversation starts in a different place but
is even more powerful when this is reciprocated. Imagine the first
time you met a new social worker and they introduced themselves by
sharing their one page profile with you?
For me, that is what personalisation is all about. It is a
change in power. It is a different way to listen to people. It is a
different way to work together and to pay attention to how people
want to live their lives, not just keeping people safe with
professionals in charge. So if your job has anything to do with
personalisation and you don't start with a one page profile, where
will you start?